Hmm, Taylor Swift
has chosen Keds as her first foray into fashion design. Or, if her first effort is any indication, taking the existing shoe and making it a color and putting her name on it. Her first shoe, named “Red” after its color, coincides with her album of the same name. The shoe will be available Oct. 22 but there will be more to come in a three-year deal.
“I’ve been a fan of Keds for years, because they have two of my favorite elements of great style — they’re classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. There’s something cool about shoes that you can grow up with,” Swift told WWD. “I they add something casual and cool to your look, and the new colors and patterns are so eclecting … I love pairing them with vintage looks.”