The looks are casual and cute and perfect for the tween back-to-school market they’re targeting.
There seem to be lots of fun accessories like scarves and hats, which Gomez confirms to WWD: “”[It’s] the whole Texan cowgirl meets the glam Boho chic of Hollywood,” she said. “Since the announcement, we added a lot of accessories. I love scarves, and long necklaces and cute bangles.”
Retail prices cap at $24, which definitely makes it one of the most affordable celebrity fashion collaborations out there. You can definitely get Mom on board with this one.
To see more looks from the collection available July 15th, click through!